Online Video, Social Networking to Drive Global Digital Lifestyle
Online video activities are outpacing the growth in popularity of other digital media, while social networking is quickly becoming the dominant online behavior globally, according to the latest “Face...
View ArticleTweens, Teens Willing to Welcome Brands to Social Networks
Some 71% of online teens and tweens visit social-networking sites weekly, and more than half of all teens – and nearly half of all online 9-17 year olds – reported participation in advertiser-branded...
View ArticleRegional Magazines a Print Bastion against Online
City and regional magazines might be smaller than their B2B and mainstream consumer counterparts, but they have yet to be seriously confronted by the online threat and so are flourishing, according to...
View ArticleChina to Overtake India in Offshore Delivery in 2011
Indian cities are highly ranked, while Chinese cities are on the rise and closely nipping at India’s heels, according to IDC’s new Global Delivery Index (GDI), which compares 35 cities in Asia/Pacific...
View ArticleFacebook and Bebo Double-Team MySpace in UK
In May, MySpace recorded only its second monthly drop in UK traffic since November 2005, and Facebook became bigger in the UK than the US, according to a Nielsen/NetRatings study of how MySpace,...
View ArticleBusiness Media Magazine Revenues Decrease Just 1%
Business magazine revenues remain flat, while other platforms such as face-to-face and e-media continue to flourish, according to the Business Information Network (BIN) report through April, reports...
View ArticleTeens, Adults Spur 89% Facebook Visitor Increase
Facebook.com grew to 26.6 million unique visitors in the U.S. in May 2007, marking an 89% increase compared with May 2006, according to a comScore study on visits to the social-networking site, which...
View ArticleConsumers Receptive to Direct Marketing
Eight of 10 consumers (79.6%) say they have made a purchase in the previous 12 months in response to direct marketing, according to “Consumers’ Response to Direct Marketing: An 8 Part Series,” a study...
View ArticleTop 10 Online Retailers – May 2007
Note: Sites with minimum 500K unique visitors per month.
View ArticleCustom Publishing Editors, Designers in Demand
The custom publishing industry continues to flourish, with custom publications becoming more sophisticated – and, as a result, editorial and design pay scales and personnel increasing at companies and...
View ArticleGroupM: Russia Ad Market on a Tear, to Overtake Spain
Russia will overtake Spain to become a Top 5 European ad market in 2009, according to “This Year Next Year: Russia,” a media and marketing forecast from GroupM, which forecasts that media investment...
View ArticleWomen: Internet Is Indispensable
Women not only outnumber men online but also rely on the internet for the conduct of their daily lives – so much so, that two-thirds (66.1%) of online women say their lives would be disrupted if they...
View ArticleLive Earth Influenced Americans More than Aussies, Brits
Americans and Australians who watched SOS | Live Earth events were more influenced by Live Earth than British watchers, according to a Lightspeed Research and The Ethical Reputation Index survey that...
View ArticlePew: 47% of US Adults Have Home Broadband
Nearly half (47%) of all adult Americans now have a high-speed internet connection at home, compared with 42% in early 2006 and 30% in early 2005, according to a February 2007 survey by the Pew...
View ArticleRetailers Rely on Loyalty Cards to Understand Customers
Gaining deeper customer insight is the key to gaining a competitive edge in the retail industry, according to “Understanding the Customer,” the first of three parts from a new Economist Intelligence...
View ArticlecomScore Issues Its First Review of Asia/Pacific Internet Usage
The Asia/Pacific region accounts for one-third of world’s online population, with a wide range of internet penetration rates – from 3% in India to 65% in Korea – according to comScore’s first...
View ArticleRomney Leads in TV Ads, Obama Dominates Online
Republican presidential candidate Mitt Romney placed more local TV advertisements than all other candidates combined, with 4,549 ads, mostly on local broadcast television, through June 10, according to...
View ArticleUS Consumers, Employees Want Socially Conscious Companies
More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, while American workers in increasing numbers say they want their employers to support a...
View ArticleMicrosoft Search Share Surges, Ambushes Google with Live Search Club
Microsoft has apparently made good on its threat to challenge Google for search market share, and has resorted to “paying” searchers to use its Live Search – a concept that Chairman Bill Gates had...
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